The influence mainstream entertainment has on our perceptions, emotions, and behavior is often profound. Mass media permeates the public and private spheres of society, flooding people with messages from a wide-range of sources. FTW! Net Neutrality For The Win: How to Use Entertainment and the Science of Influence to Save Your Internet was developed to help communicators from policy, education, advocacy, media, and entertainment harness the power of mainstream media, offering U.S. audiences entertainment that educates them on net neutrality and provides concrete ways they can support the cause.
Advertisers regularly take advantage of the reach and influence of entertainment. But net neutrality supporters from a variety of backgrounds have yet to tap its potential for incorporating social messages. Creating entertainment with the Harmony Institute methodology will help communicators connect with viewers on both a conscious and emotional level, providing a channel to significantly influence social change and keep the Internet open and equal for all.